Agentic AI: the next leap in customer service automation

Written by:

Alice Felci CMO

In 2025, artificial intelligence is no longer just about answering questions — it’s about taking action. This is the core idea behind agentic AI, a new generation of intelligent systems capable of planning, deciding, and executing tasks autonomously to meet complex business goals.

It’s a shift that could redefine how companies think about CRM, automation, and customer service at scale.

What is Agentic AI?

Agentic AI refers to intelligent agents that don’t just respond — they act. These systems can analyze information, make decisions, trigger tools or other agents, retain memory over time, and adapt to changing contexts. Unlike traditional bots or voice assistants, they function as collaborative operators, managing complex flows independently.

According to Cisco, agentic AI systems will handle 68% of customer service and support interactions in the tech sector by 2028.

Real-world Applications

Let’s say you need to file a car insurance claim. An agentic AI system could:

  • receive a photo of the damage,
  • analyze the image,
  • activate another agent to locate nearby repair shops,
  • offer curated options to the customer based on availability and proximity.

AI Business outlines how agentic systems are now able to coordinate as intelligent teams, optimizing processes across multiple steps.

A June 2025 Cisco-McKinsey report confirms that 93% of business leaders believe agentic AI will radically improve customer service quality and efficiency.

Let's embrace the future of customer service with Stip

Risks and considerations

The opportunity is immense, but so is the need for caution. According to PwC, companies must implement AI governance models to ensure accountability, transparency, and trust in autonomous systems.

Gartner also warns that over 40% of agentic AI projects will fail by 2027 due to poor integration and unclear ROI, as reported by The Register.

Agentic AI and the future of CRM

In this new paradigm, the CRM isn’t just a database — it becomes a real-time decision engine. Agentic AI enables systems to:

  • personalize support dynamically,
  • anticipate user needs,
  • manage multichannel responses,
  • and dramatically reduce handling times.

According to Research and Markets, the global AI-powered CRM market is expected to grow from $12 billion to $48 billion by 2030.

Meanwhile, Desk365 reports that by the end of 2025, nearly 95% of businesses will adopt some form of AI to support customer operations.

The Stip AI approach 

Stip AI, now part of the TWY technology ecosystem, has developed a proprietary AI platform with more than 20 dedicated models for customer service and process automation. These include:

  • ticket auto-categorization and intent detection,
  • real-time sentiment analysis on every conversation,
  • smart routing to the best-suited agent,
  • CRM data enrichment during interactions,
  • full-stack omnichannel automation (email, voice, WhatsApp, social).

The result is a truly integrated, intelligent, and scalable customer experience, built to plug into existing systems and scale with your business.

Final thoughts

Agentic AI isn’t hype, it’s already transforming how we work. For businesses, it means shifting from automation to delegation, where AI can handle increasingly complex operations with speed, consistency, and intelligence.

As part of TWY, Stip AI helps enterprises build this next-generation customer infrastructure, one that merges intelligence and action, automates without losing control, and empowers people where it counts.